So why did Disney decide to offer a full refund to families who bought its Baby Einstein DVDs because they were supposed to make baby smarter? It’s because Baby Einstein DVDs and Disney were accused of making false claims in their marketing materials. The Campaign for a Commercial-Free Childhood (CCFC) faulted Baby Einstein for stating that the software would improve infants’ thinking skills, thus paving the way for future Einsteins. According to news reports, the feud between Baby Einstein and CCFC has gone on for years.

I’m no lover of false or overinflated product claims, especially when it comes to kids, but the question of infants and screen time has never been more important. In fact, we should be steeling ourselves for an explosion of apps made to engage infants and toddlers.

YouTube is filled with videos like this one showing a one-year-old competently touching his way through an iPod. Sweet little applications like Old McDonald from Duck Duck Moose and Giggle Computer Fun Time for Babies are being used and enjoyed by kids barely old enough to touch and point.

To date, the authority of screen time and kids has been the American Academy of Pediatrics. Its position is that kids younger than two-years-old should have NO screen time. But that rule was a world ago, before interactivity and the ability to explore virtual worlds was an everyday reality. The main argument against screen time was that it didn’t engage all of a child’s modalities. Now that the world of touch has been added, the game may change.

Personally, I’ve admired Baby Einstein’s founder, Julie Clark, as an early pioneer in the stay-at-home-mom-turns-entrepreneur movement. I never thought leaving a baby in a crib to stare at a screen for hours on end was a very good idea, but most parents I knew used Baby Einstein as a way to participate: singing, pointing, and sharing with their children. It’s all in how you use the tools.

Baby Einstein and the Campaign for a Commercial-Free Childhood have both expressed their points of view. What’s yours?

Disclosure: My company, Living in Digital Times, is in talks with Baby Einstein about participation in an upcoming event.

The Nick Edition follows on the heels of a Disney announcement for a pink or blue encased ASUS netbook that it calls the NetPals Netbook. Both machines are honest-to-goodness entry-level netbooks, ones that any adult on a budget would be happy to own. What makes them kid-friendly are decoration, software, a custom UI, and lots of parental control software

Beneath the green and white Viacom slime on the cover of the PC lurks a Dell Inspiron Mini. A Nick widget (which wasn’t quite ready to be demonstrated) will take junior right to Nickland. There they’ll find feature games of the week, first-run Nick shows, an MP3 and more. WhyVille, a highly respected social networking site that caters to a “thinking” kid, is also featured prominently.

When it comes to speeds and feeds, both Disney/ASUS and Nick/Dell machines have similar specifications: Atom processors, 1GB RAM, 160GB hard drive, and a built-in webcam. Both run XP. Both weigh under 3 lbs. Dell adds a Lo-Jack–a sensible addition for parents sending kids into a world where they’d forget their pants if they weren’t wearing them. Dell did not announce pricing, but expect it to be competitive with the Disney NetPal.

According to Dell, Maria Bailey, CEO of BSM Media, helped set the mission. Moms and dads are looking for brands they can trust, access to entertainment and education, and a protected environment.

Dell is going to miss the back to school buying spree, but when it does become available in October you’ll find the Nick Edition at Wal-Mart or on Dell.com.

Undecided whether to be in the SpongeBob/iCarly or Little Mermaid/Hannah Montana camp? Don’t worry–I’m sure it’s a matter of moments before you’ll be able to add a few other kid-themed netbooks to the menu. The injustice of it all may be that your kid gets a netbook before you do.

THQ  Drawn to Life: The Next Chapter:

Just introduced on the Wii, this game combines kids creativity and game playing.  Using a set of familiar looking paint tools kids design their own characters to star in video games.  The characters can even articulate their limbs, giving them lifelike moves.  Once the character is completed you can  place it  in a simple game, drawing in your own obstacles as you go. You can even draw a bridge to get you across a river with a special action ink, or a draw a ball that bounces.  The game you play is the one you’ve created. That’s both inspired and loads of fun.
Leapfrog  Zippity 

Zippity looks like a cross between a pogo stick and a Dance Dance Revolution mat. It’s played on the Wii. Young kids will stand on the  mat,  with their stick held firmly in their hands . On a TV screen they’re be watching their favorite Disney characters and using the stick they’re interacting as they watch  Using Playhouse Disney characters like Winnie the Pooh and Mickey, Zippity presents  kids with dances to do, jumping and movement, and learning fun.  Priced at $79 it’s a mini-Wii game for the mini-est users.

NetPal 

A netbook of their own.  Disney and ASUS teamed up to create a $350 netbook designed for kids. That means safe browsing, parental controls with plenty of room for parents to adjust, customizable screensavers with themes from Disney’s Cars, WALL-E and others.

An ASUS netbook under its skin, the Netpal has an interface that’s all Disney. The keyboard is spillproof and a Shock shield protects the netpal  from damage due to  accidental drops.  Naturally it’s available in Princess Pink and Magic Blue.

Leapfrog Tag Reader Jr:

 Leapfrog’s Tag Reading System used a special magic digital pen to read aloud to young readers.  Now the youngest pre-readers get a Tag of their own, called Tag Jr.  Instead of a pen, the handheld device is shaped more like a big rubber stamp.  The child presses the tag reader junior to the book page and all sorts of things begin to happen.  Stories get read, songs are sung, shapes and colors called out.  The books are made of really durable heavy cardboard so the system is dribble and drool proof.

Imagine Series: For girls who dream about what they want to be when they grow up Ubisoft created a series of  unique videogame introductions to the working world. Last year the big hits were Imagine Doctor, Movie Star and Babysitter. .This year they’re adding artist, boutique owner, detective, fashion designers, salon stylist, zookeeper and a few others to the lineup.  The games have become quite successful. Each gives you a taste of a career with simple games from picking patterns for fashions to putting together clues to solve a mystery. For girls ages 6-14 available on Nintendo DS.

The site and its cable TV channel, Disney XD, is targeted at boys ages 6-14 and replaces the Toon Disney channel. The new channel combines a smorgasbord of content from Disney’s more testosterone-laden properties: Disney Channels Worldwide, ABC Cable Networks Group, Disney Online, and ESPN.

The XD network features sports and video games, live action games, and social networking. Theoretically, it aims to satisfy the “new boy” – one who’s a bit more sensitive and in touch than boys of yore. The company has already announced a live action game called Aaron Stone, an original series about a boy with a secret life as a crimefighter.

A few years ago I wrote a lament for boys, who’ve been marginalized into farting, burping goofballs by many media creators. Contrast them to girls from Legally Blonde to High School Musical, where they may be into shopping and frills but they’re also quite brainy.

It remains to be seen whether Disney is creating a place for the same old jerky guys or the new, sensitive 6-14 year-old. It also remains to be seen whether the opposite sex will cross the chasm and join them for a little competitive action as well.