For LeapFrog, the answer is the newly announced $69 Leapster Explorer. For the price, the features are awesome. It has a nice color screen (3.2 inches and 320×320 pixels – which makes it a bit grainer than the iPhone, but a big improvement for LeapFrog) and 512MB of memory. It runs Flash (take that, iPad), will do 3D, and play video. A webcam attachment, due out later this fall, will cost $25. Both games and LeapFrog applets that are similar to apps on the iPhone will be available (in a proprietary format). The device is aimed squarely at 4-9 year-olds.

Underneath the device lies a decision point in parenting philosophy. The Leapster Explorer has a vast network of educational apps that reside on LeapWorld. LeapWorld allows for avatars and personal customization – though no social networking. There’s a Learning Path online component that lets parents monitor activities, get suggestions for additional activities, and quickly find products that address a particular skill.

Unlike earlier versions of LeapFrog apps, their new games and apps are much more fun, exploratory, and open-ended. Gone are the right vs. wrong answers and the whiny voices telling you “Good move” or “Try again.” The music is hipper and there’s a bit of a new edge. The underpinnings of what we used to call “drill and kill software” are eroding.

LeapFrog’s apps are proprietary in format. There are both games - similar to Nintendo’s DS - and learning activities – more like the Apple Apps store. Launch titles include kid faves like Toy Story 3, Disney Fairies, The Penguins of Madagascar, X-Men, Disney Princesses, and Dora the Explorer. Pop culture at its best.

While the $69 hardware is attractive, apps are actually more expensive than on the iPhone. While the Apple Store has no shortage of handsome 99-cent apps, the Leapster Explorer apps will be priced at $15 for two learning apps and for $25 a game. On the other hand, there’s a lot going on beneath the hood, tracking kids’ progress, and unveiling new games that make the additional price reasonable.

Can LeapFrog’s earnest and right-priced approach to reaching kids from 4-9 work in a world where parents are handing over $500 iPads, iPhone Touches, and DS machines to four year olds? The alternative devices are much more facile and able to satisfy the whole family at once. LeapFrog’s Explorer is a platform built explicitly for young kids.

At the moment, unfortunately, there’s no room for crossover. You can’t play LeapFrog games on an i-machine and you can’t play iPhone apps on your LeapFrog device. Sad.

My bottom line? More price-sensitive, more traditional parents and those who believe that kids belong in a finite kids’ educational world will flock to LeapFrog. It’s also a fabulous solution for the less affluent who want a sustainable system through the primary school years. Parents who are less hierarchical and believe in a cross-generational approach will choose the iPad.

Which are you? Think of it this way: When my kids were little, they had a toy vacuum. Playing with the real thing was not an option. The Leapster Explorer is an educational toy, albeit a powerful one. The i-machines are tools for grownups, with occasional kid uses. The Nintendo DS will always fare better at games than learning.

 This presentation ts based on a talk I gave at INplay in Toronto this week.  Click to take yourself down Toyland memory lane.  inplay-presentation

MySims Sky Heroes: launching by this Sept
 Most of you are familiar with The Sims, the closest thing to a do-it-yourself soap opera videogame.  You may be less familiar with the junior version, My Sims.  It’s a simpler, younger adventure that concentrates on cute Mii like characters.  There have been racing version of My Sims and well as others.
. The newest My Sims addition is called SkyHeroes and it will be available by September.  A better name would be My First Flight Simulator.  Instead of just navigating aimlessly from point to point, your mission is to battle Morcubus and his drone army . They’ve got nefarious plans to take over the skyways!  You earn your wings as your speed and reflexes are put to the test.  Whimsy is pervasive as you can fly everything from a prop plane to a UFO.  Available for Wii, Nintendo DS, Xbox and Playstation.
Sky Captain by D3 Publishers, also jumps into the flight training craze with  a  much more structured adventure for young children where they can  pilot anything from a plane to a UFO 40 different tasks from stunt flying to shooting targets.  No killing, no crashing, and simple enough to pilot that even I managed. Sky Captain reports they’ll be available by this sumer.

Natal uses "you" as an input device.

You’ve probably heard about Project Natal by now. It’s Microsoft’s “secret” project that lets you use your body as the input device for the Xbox Live. No controllers, no wires, no headgear or gloves. If you liked using Nintendo Wii’s controller to play games you’ll love the freedom and increased capability of using your body.

I recently got to experience Project Natal first hand. Timely because today sources report that we’ll find out all at the E3 Conference this June. A few observations:

First: This IS going to be a really cool step forward in gaming/entertainment and the future of humans as input devices.

Second: Don’t even think about using your tennis lessons. On a cold New York evening a few weeks ago, my colleagues were invited by Microsoft to come over to a nearby loft and play a game called Ricochet. It’s sort of a cross between table tennis and soccer. As balls are heaved at you on the screen (often multiple balls at once) you could swat, kick, or head butt them back at the screen. Natal–which was an add-on peripheral to an Xbox when we saw it demo’ed–tracks your movements and the balls respond to your thwacks. Ricochet showed my body as a shadow silhouetted on the screen (thankfully not true to real body proportions–everyone looks identical). It turns out that Natal was much better at responding when I faced the screen and moved my arms and legs to the side.

While it appears to know about backhands and tennis’ side stance, playing it sideways is not likely to win you as many points. Another game speculated for release includes an interactive story about a boy, Milo, and his camera.

Third: Clear the Area

Reyne Rice, a toy trends expert, got more points than me during our demo session (she faced forward) but she had other, arguably more serious, problems. Rice’s shoe (no laces) flew off her foot in a serious kick and came inches from smashing the screen. While Natal is said to be less dangerous than Wii, which suffers from occasional flying controllers (even with a wristband), it’s best to dress appropriately. No flying clothing.

Fourth: Beyond Blue Screen

Those who’ve followed gaming, animation, and filmmaking know about bluescreen technology where background images are projected onto a blue screen and the actor or weatherman interacts with the graphic. There were many early attempts to use bluescreen technology involving a player interacting with a game image on the computer screen. Natal is much more nuanced, recognizing all sorts of gestures, and reportedly it will recognize voice inputs as well.

Observation Five What the Tech!

As any good geek would, I asked the Microsoft PR folks a few tech questions and got very little in the way of satisfying answers. The Natal unit is currently shown as an add-on peripheral. It’s a horizontal box smaller than a DVD player. Clearly, the box holds a combination of digital camera and motion sensors. As best I could tell, there was a green camera light and a red one in the unit, which suggests two cameras that do some sort of 3D magic. Intrigued, I discovered that the cameras probably work together, one to capture the image and the second to give it depth.

Once a 3D picture is compiled, software magic takes over. Basically, Natal knows about various skeletal systems (height and body type) and knows about the kind of movements its games cause people to make. At PixelSumo, geeks can get a more in-depth explanation. And, at PopSci, you’ll get a good sense of the amount of processing power it takes for you to thwack a ball with your head. Staggering.

She’s Computer Engineer Barbie and she sprang to life via the popular vote of consumers all over the world. They voted on what Barbie’s next career should be for the “I Can” Barbie Series.

Never mind that’s career  #125 on the Barbie chart.  But, to add to Barbie’s cred, Mattel worked with the Society of Woman Engineers and the National Academy of Engineers to make sure their creation was emblematic. (Easy to imagine a bunch of female engineers dressing up Barbie isn’t it?)

I’ve never been much of a Barbie lover–even as a kid I was more into decapitation and mutilation than dressing up my Barbies.  And I could make a ton of jokes about Binary Barbie the engineer.

But I won’t. Because if Computer Engineer Barbie could convince one young girl that it’s cool, OK, and even great, then Barbie earned her keep.  Mattel is providing girls with a code to get onto the Barbie website for online game content.  Hopefully, Barbie will be doing more than picking out the office furniture.

By the way, the next runner up? The #126 Barbie is a news anchor.  Both are being unveiled at this week’s Toy Fair in New York City and will be available this winter.

Barbie, all you’re missing is a pocket protector, a cup of Java, and some really unhealthy snacks.

You go girl!

Goo is back, reincarnated as an iPhone/iTouch app called Making Faces. It’s a hoot. Load in any image and, using your fingers, you can pinch, bulge, spike, twirl, wave, ripple, nudge, smear, and otherwise whack-out your images. Then turn them into a time-lapse movie. The true power of this $2.99 app won’t be fully realized until you can email your creation to friends, but in the meantime you can definitely have a load of fun making faces.

A Publishing System for Young Kids: Tikatok

The cofounder of this site was sitting in a bookstore with her kids when she realized that every book on the shelves was written by an adult. The epiphany? Create a site where kids can publish. Tikatok brings out the storyteller in every kid, allowing them to see the fruits of their labor shared with others on the web. Posting a story is free. Creating a book and selling it has varying costs depending on the size of the book. Story Sparks, an idea generator, helps those with writer’s block and it’s relatively easy to add artwork, too. (Average price for printed copies is around $20.)

A Stay-cationer’s Dream: Wii Sports Resort

Players participate in a virtual vacation on an island with 12 different activities. Basketball, table tennis, canoeing, archery—the games are eclectic and tons of family fun. Sports Resort is one of the first Wii games to use Motion Plus—Nintendo’s new accessory. It allows the game to track the motion of your forearm and wrist which makes table tennis and archery more realistic. But the new accessory adds to the price and doesn’t add anything new to older Wii games. ($49.99)

Summer of Apollo:

This one won’t cost you a dime. The moonwalk (no, not the Michael Jackson kind) has captured and re-captured the imagination of kids and adults everywhere. Earth.google.com/moon is a joint project of NASA and Google. You can zoom in and actually see the 1969 footprints from the first spacewalk and take an guided tour narrated by Apollo astronauts.

A Quirky Game for Teens: Little King’s Story

For the teens in the house, this quirky masterpiece mixes adventure, strategy, and a heavy dose of whimsy. The plot begins with a young king that inherits a mess of a kingdom. Done in something similar but not as irritating as anime style graphics, the game includes cultural references and clever innuendo as the king (you) assembles his motley crew of subjects. Be warned: there are scenes with drunken and crude behavior. Normally I’m no fan of the anime style nor lengthy multicharacter games, but this one seems to be the pacesetter. And if you don’t believe me, see what the gamers have to say. ($49.99)

And what should you be avoiding this summer?

Even with the substitutions, it’s undeniably a traditional shoot ‘em up game. You can play a death match where it’s kill or be killed, you can chat about killing each other while you shoot (see screenshot). Water gun or not, it looks a bit creepy to have the barrel of a gun pointed at a gathering on the beach, especially if they represent the other members of your family. And in this game, you can die from getting too wet.

For a video of the game visit YouTube.

THQ  Drawn to Life: The Next Chapter:

Just introduced on the Wii, this game combines kids creativity and game playing.  Using a set of familiar looking paint tools kids design their own characters to star in video games.  The characters can even articulate their limbs, giving them lifelike moves.  Once the character is completed you can  place it  in a simple game, drawing in your own obstacles as you go. You can even draw a bridge to get you across a river with a special action ink, or a draw a ball that bounces.  The game you play is the one you’ve created. That’s both inspired and loads of fun.
Leapfrog  Zippity 

Zippity looks like a cross between a pogo stick and a Dance Dance Revolution mat. It’s played on the Wii. Young kids will stand on the  mat,  with their stick held firmly in their hands . On a TV screen they’re be watching their favorite Disney characters and using the stick they’re interacting as they watch  Using Playhouse Disney characters like Winnie the Pooh and Mickey, Zippity presents  kids with dances to do, jumping and movement, and learning fun.  Priced at $79 it’s a mini-Wii game for the mini-est users.

NetPal 

A netbook of their own.  Disney and ASUS teamed up to create a $350 netbook designed for kids. That means safe browsing, parental controls with plenty of room for parents to adjust, customizable screensavers with themes from Disney’s Cars, WALL-E and others.

An ASUS netbook under its skin, the Netpal has an interface that’s all Disney. The keyboard is spillproof and a Shock shield protects the netpal  from damage due to  accidental drops.  Naturally it’s available in Princess Pink and Magic Blue.

Leapfrog Tag Reader Jr:

 Leapfrog’s Tag Reading System used a special magic digital pen to read aloud to young readers.  Now the youngest pre-readers get a Tag of their own, called Tag Jr.  Instead of a pen, the handheld device is shaped more like a big rubber stamp.  The child presses the tag reader junior to the book page and all sorts of things begin to happen.  Stories get read, songs are sung, shapes and colors called out.  The books are made of really durable heavy cardboard so the system is dribble and drool proof.

Imagine Series: For girls who dream about what they want to be when they grow up Ubisoft created a series of  unique videogame introductions to the working world. Last year the big hits were Imagine Doctor, Movie Star and Babysitter. .This year they’re adding artist, boutique owner, detective, fashion designers, salon stylist, zookeeper and a few others to the lineup.  The games have become quite successful. Each gives you a taste of a career with simple games from picking patterns for fashions to putting together clues to solve a mystery. For girls ages 6-14 available on Nintendo DS.