That’s the question that Amy Tucker, CEO of Matter Group and founder of a new kid’s multimedia property called Xeko, posed at a recent meeting of Women in Children’s Media where the subject was “green” media.

Xeko challenges kids to “Be a Force of Nature.” By combining a trading card game, eco-friendly plush dolls, a cast of animals facing extinction, exotic endangered locales, and difficult web-based missions, Xeko itself promises to be a force to be reckoned with.

While the game play is a bit convoluted for my tired brain, kids seem to love it. Watch a Xeko card game demo at Ambitious Green.

And, from what I can tell, the love extends passed the earnest “Birkenstock-wearing” families to good old kids that find Xeko as captivating as the Yu-gi-ohs or Pokemons of the world. The game play appeals to the same card-collecting, rule-memorizing kids that love trading cards, but, as Tucker says, “it’s organic—good for people, high quality, and good for the planet.”

You’ll want to give Xeko a try and keep that notion of organic media close as you guide your kids through their media choices.