This year’s show feels a little recession strapped in that the toy manufacturers are packing volumes of value into their packages and not designing big expensive toys.

There was a time when plush animals costing thousands were plentiful on the floor.  Today’s show was a bit more austere but amazingly creative, which goes to show you that having less can sometimes be more.

Here are a few of the highlights:

Lego: Lego introduced a new breed of  board games at Toy Fair. Your job is to build the game out of Legos (and decide the rules of engagement) before you play.  It’s a brilliant idea–a twist on the family board game, capturing the love of Legos. What a mashup!  The digerati are awaiting Lego Universe, the company’s huge online world. Most of the games, like Pyramid (pictured here), are priced between $10 and $20.  At the high end, Creationary costs $24.

Mattel: Mattel’s star of the show was a dog collar aptly named Puppy Tweets. Once the collar is placed on the pup, he can send a tweet (or is it a woof directly to Twitter).  The USB collar uses Bluetooth to communicate with Twitter so proximity is important. For $30 it’s pure unadulterated fun–a mashup of pets/gadgets and social media. You can follow your dog and have them make other doggie friends on Twitter. 

E-readers: I wondered when the first e-readers for kids would appear and they have. Systems like Leapfrog’s Tag Reader have been serving the function of e-readers for a long time. Fisher Price announced a super-duper 5-in-1 product called the iXL. It’s a 3- to 6-year-old’s rendering of My First iPod, combining a photo album, e-reader, notebook, game machine, and music player into one crash-proof device.  Price: $80.

TRAKR: One much buzzed about fave on the show floor was Wild Planet’s new Sky Video TRAKR.  At the upper end of the price range ($129), this packed-with-technology gizmo is a toy that looks like a tank/robot.  You control it with a gameplayer-like remote control that has a small LCD VGA-quality screen, joystick, and buttons.  Using simple downloadable programs or even creating your own programs, the TRAKR transmits color video and audio and data.  It can memorize a path to your kitchen or be trained to scare the pants of your mom when she enters your room.  It’ll even have night vision just to make things interesting.

Talkatoo: Of course some of the coolest products are found in the recesses of the Javits Center, usually start-up companies with some very passionate owners.  For instance, there’s talkatoo–a small, colorful pendant that allows for a 30-second voice recording.   For $16 bucks, you can carry your kids’ voices everywhere with you.

TV Hat: Now here’s one that’ll have you laughing and shaking your head in amazement. But no one will be able to see you because you’ll be under the TV Hat.  This sub-$30 hat (or visor) has a tiny pouch for you to insert your iPhone or other video player. Underneath the hood, a prism brings the image into focus and built-in earphones create your own private studio.  As long as you’re comfortable looking like a cross between a Klu-Klux Klan’er and a HAZMAT worker, you will fall in love with the TV Hat–a poor man’s solution to TV glasses.  (Imagine each kid in your car wearing these in the back seat! You might get pulled over for kidnapping!)  Of course it made the worst of show list over at http.bored.com, but it’ll either be the next pet rock or not.

Geocaching: For the family that likes finding its way together, GeoMates Jr. from Apisshere is an entry-level $70 GPS.  It’s filled with 25,000 geocache locations from all over the country. Geocaches are markers or hidden boxes or anything you want that you place somewhere and mark its coordinates on a GPS map.

My Ami: Finally there’s My Ami–created by a mom after giving her kid an iPod and watching it tossed from the shopping cart one too many times. My Ami is a bear that conveniently holds the iPod or iTouch securely and out of harm’s way.  There’s the suction cup version for strollers or car seats and the clamp-on for shopping carts. Advocates of less screen-time for little ones will go apoplectic over this one, but hey, for many moms, it’s whatever it takes to get you through the day.

She’s Computer Engineer Barbie and she sprang to life via the popular vote of consumers all over the world. They voted on what Barbie’s next career should be for the “I Can” Barbie Series.

Never mind that’s career  #125 on the Barbie chart.  But, to add to Barbie’s cred, Mattel worked with the Society of Woman Engineers and the National Academy of Engineers to make sure their creation was emblematic. (Easy to imagine a bunch of female engineers dressing up Barbie isn’t it?)

I’ve never been much of a Barbie lover–even as a kid I was more into decapitation and mutilation than dressing up my Barbies.  And I could make a ton of jokes about Binary Barbie the engineer.

But I won’t. Because if Computer Engineer Barbie could convince one young girl that it’s cool, OK, and even great, then Barbie earned her keep.  Mattel is providing girls with a code to get onto the Barbie website for online game content.  Hopefully, Barbie will be doing more than picking out the office furniture.

By the way, the next runner up? The #126 Barbie is a news anchor.  Both are being unveiled at this week’s Toy Fair in New York City and will be available this winter.

Barbie, all you’re missing is a pocket protector, a cup of Java, and some really unhealthy snacks.

You go girl!

THQ  Drawn to Life: The Next Chapter:

Just introduced on the Wii, this game combines kids creativity and game playing.  Using a set of familiar looking paint tools kids design their own characters to star in video games.  The characters can even articulate their limbs, giving them lifelike moves.  Once the character is completed you can  place it  in a simple game, drawing in your own obstacles as you go. You can even draw a bridge to get you across a river with a special action ink, or a draw a ball that bounces.  The game you play is the one you’ve created. That’s both inspired and loads of fun.
Leapfrog  Zippity 

Zippity looks like a cross between a pogo stick and a Dance Dance Revolution mat. It’s played on the Wii. Young kids will stand on the  mat,  with their stick held firmly in their hands . On a TV screen they’re be watching their favorite Disney characters and using the stick they’re interacting as they watch  Using Playhouse Disney characters like Winnie the Pooh and Mickey, Zippity presents  kids with dances to do, jumping and movement, and learning fun.  Priced at $79 it’s a mini-Wii game for the mini-est users.

NetPal 

A netbook of their own.  Disney and ASUS teamed up to create a $350 netbook designed for kids. That means safe browsing, parental controls with plenty of room for parents to adjust, customizable screensavers with themes from Disney’s Cars, WALL-E and others.

An ASUS netbook under its skin, the Netpal has an interface that’s all Disney. The keyboard is spillproof and a Shock shield protects the netpal  from damage due to  accidental drops.  Naturally it’s available in Princess Pink and Magic Blue.

Leapfrog Tag Reader Jr:

 Leapfrog’s Tag Reading System used a special magic digital pen to read aloud to young readers.  Now the youngest pre-readers get a Tag of their own, called Tag Jr.  Instead of a pen, the handheld device is shaped more like a big rubber stamp.  The child presses the tag reader junior to the book page and all sorts of things begin to happen.  Stories get read, songs are sung, shapes and colors called out.  The books are made of really durable heavy cardboard so the system is dribble and drool proof.

Imagine Series: For girls who dream about what they want to be when they grow up Ubisoft created a series of  unique videogame introductions to the working world. Last year the big hits were Imagine Doctor, Movie Star and Babysitter. .This year they’re adding artist, boutique owner, detective, fashion designers, salon stylist, zookeeper and a few others to the lineup.  The games have become quite successful. Each gives you a taste of a career with simple games from picking patterns for fashions to putting together clues to solve a mystery. For girls ages 6-14 available on Nintendo DS.

Bet Mom can't peddle and learn at the same time.

LeapFrog takes this to the max with its Text & Learn—a child-sized PDA (which, incidentally, is significantly larger than the adult version). Great for chubby fingers of all ages, it combines reading readiness, computer skills, and some music, texting, and calendaring activities, too.

Press any letter on the keyboard and you’ll be rewarded with its sound as well as an animated “O is for octopus,” for example. There are six learning activity games that stress following directions. My favorite is the special area for PDA-like activities. In the calendar application you learn the days of the week. A music player plays tunes while Scout, the PDA’s mascot, dances along. You even get incoming messages (from Scout only) and can send a message as well. Think Speak & Spell in a PDA format and you’re on the right track. Good news…it costs $21.99 and probably isn’t quite as addictive as your own Crackberry.

VTech’s lineup includes a sort of mini-gym where each piece of gym equipment has a learning and a physical activity. The series is called the VTech Jungle Gym. Kids can pedal the Ride and Learn Giraffe ($50) or do a little stair climbing on the Step and Count Kangaroo ($50). A Bouncing Turtle ($15) that teaches colors as you bounce rounds out the collection. As they’re getting fit they learn letters, numbers, object identification, and more via the equipment’s built-in LCD screens.

It’s not a Wii, but it’s cheaper than Gymboree. The animals’ colors are a bit garish and the activities are simple drill-type activities, but it beats having a kid couch potato. Kids as young as 18 months can hop on and enjoy.

I’ve been scanning the reviews of the new DSi and becoming convinced that the techie crowd doesn’t understand that “something’s happening here.” Most reviews are using words like “evolutionary” and missing the point that when you put a camera, good microphone, and some great software in a portable game machine, it changes the nature of the game. I spoke with Warren Buckleitner, founder of Children’s Technology Review and the director of our Kids@Play Summit program. Warren calls the new DSi a “Digital Sandbox.”

By adding two (yes, two) digital cameras and a sensitive microphone, the DSi heralds another level of creativity and exploration. The two cameras (one faces inward so you can capture photos of yourself and one faces the outside world) come with software that lets you pull, yank, meld, and manipulate images using software special effects lenses. The sound and music tools let you use the DSi as an MP3 player, but, more importantly, lets you sample the sound of voices, birds chirping, and teachers lecturing, and then edit and manipulate them. The DSi, if used well, will unleash fantastic amounts of creativity.
To read more on why Warren thinks the DSi is magic in a kid’s hands, read his DSi impressions.

For a great synopsis of what’s new and different with more emphasis on the technical specs, I’ll point you towards John Davison’s review on WhatTheyPlay.com.

They’re back and about to repeat history in Vancouver in 2010. A joint venture by Nintendo, Sega, and ISM (creator of Olympic interactive games for the past 17 years), Mario and Sonic at the Olympics is the only interactive game licensed by the Olympic Committee.

I got to tour the Olympic site with my plumber and hedgehog mascots. (That’s me, the non-Olympian in the middle.) The game, created for the Wii (used with or without a Wii Fit) is really a conglomeration of mini-games based on Olympic winter sports. While the game won’t start shipping until late fall, I got to try out a few of the competitions.
The most cooperative play medal goes to the bobsled, where you all shake your nunchuks in unison to get your speed up, and then shift your weight left and right as the bobsled does its thing. There’s a ski race that’s best played with a Wii Fit addition. And the speed skating game is best for shapely calves.

The inventors are convinced the game provides a great family experience, easy enough for every aged person (including those over 30) to master. And truly, the play is easy. If you can lean and wave your arms, you’re good for the GOLD.

Still, something doesn’t feel quite natural about Mario and Sonic as Olympians. Goofy, bouncy, jumpy, and fun, they’re lots of things, just not athletic. I’m thankful that at least they’ll be bundled up for the winter Olympics. A butt-crack-showing plumber and a hedgehog in a swimsuit would be the only thing that’s more bizarre.

There’s an expected crowd of 1.6 million heading to Vancouver this January. If you’re not there, you can turn down the heat (brrrr…) and fire up the Wii. The game will be available for the DS as well.

That’s the question that Amy Tucker, CEO of Matter Group and founder of a new kid’s multimedia property called Xeko, posed at a recent meeting of Women in Children’s Media where the subject was “green” media.

Xeko challenges kids to “Be a Force of Nature.” By combining a trading card game, eco-friendly plush dolls, a cast of animals facing extinction, exotic endangered locales, and difficult web-based missions, Xeko itself promises to be a force to be reckoned with.

While the game play is a bit convoluted for my tired brain, kids seem to love it. Watch a Xeko card game demo at Ambitious Green.

And, from what I can tell, the love extends passed the earnest “Birkenstock-wearing” families to good old kids that find Xeko as captivating as the Yu-gi-ohs or Pokemons of the world. The game play appeals to the same card-collecting, rule-memorizing kids that love trading cards, but, as Tucker says, “it’s organic—good for people, high quality, and good for the planet.”

You’ll want to give Xeko a try and keep that notion of organic media close as you guide your kids through their media choices.

For the youngest digiterai, ages 2-5, LeapFrog showed the Tag Reader Junior and Zippity. Tag Reader Junior is a pre-reader friendly version of LeapFrog’s popular Tag Reader. A magic pen (one chunky enough for the pre-pencil set crowd to grasp) senses information that’s embedded into the invisible grid on pages of tough cardboard picture books. When the pen touches a word, a color, a thing, stuff happens. Of course, pre-readers initially use this as if it were a stamp pad and not a book, but it does make books a delightful exploration. Price: $35

Zippity Learning System

LeapFrog and Disney Playhouse teamed up to create this game that’s a cross between Dance Dance Revolution and Wii Sports for the preschool crowd. Kids dance, jump, and move as they learn preschool skills. The mat is used to run and jump and the baseball bat-looking contraption (called “the bopper”) is used for upper body movements. Games feature Mickey, Darby, Goofy, and other Disney Playhouse favorites. $79

For older kids, Lego’s RC Car combines the love of building with Legos with a love of race cars. After you build your own Lego RC Car you use the radio controller to drive it round the tracks. Crash? Just rebuild your car. $39.99 for a 92-piece kit gives you two different designs.

Lego also announced a new set of Lego building bricks that will tie into a new website from the company. The site, Lego Family Time, will offer building plans each week that kids can follow along with or modify to their liking.

TechnoSource’s Printies Design Studio is an all-in-one craft studio that lets kids create unique stuffed animals using just their PC and printer. First they design their animal using the included software–choosing their favorite features, colors, patterns, and expressions. Then the creation gets printed on the special fabric sheets that can be used with any ink jet printer. Once the printing is done, kids stuff their animals with pillow stuffing, add feet and stickers. Best news is that there’s no sewing or gluing. $19.99 for a kit with six animals

One of the most open-ended play tools comes from Jakks Pacific. The EyeClops Jr. is a full-blown nightvision camera that allows kids to see in the dark. The inventive games you can play in the dark with nightvision goggles are never-ending. But, at $40, parents won’t be spending anything near what real nightvision goggles would cost even though the experience is quite similar.

In the same vein, the EyeClops Mini Projector is a real working mini-sized LCD projector. It projects a VGA quality image. The image can be projected up to 70 feet, and can receive input from all sorts of gadgets: DVDs, game players, PCs, iTouch, and others. When it ships this fall it will cost under $100. A pocket-sized projector for under $100–adults are going to want to buy this one, too.

At $150, the product that left me slightly aghast by its price tag was TechnoSource’s Rubik’s Cube Electronic, but it’s a must for Rubik’s retro lovers. Instead of manually cranking the cube, you swipe your fingers across a row of colors using an iPhone-like swipe. The cube glows to your touch. An accelerometer inside the cube lights the squares and keeps track of which side of the cube you’re working on. Unlike the traditional model, the electronic version features hints for you when you’re lost and it will solve itself when you’re thoroughly disgusted.

These products aren’t on the shelves just yet. You’ll see them start to roll out over the summer and into the fall.

And while there were no absolute standouts, there’s plenty of innovation centered around kids’ creativity.

One of my favorite low-cost products came from TechnoSource. Printies ($19.95 for a kit of six) gives you everything you need to design an animal, print it on special paper using any ink jet printer, stuff it full of pillow stuffing, and add some feet to make it stand. A little home-ec project in a box.
iToys, formerly Irwin Toys, acquired the license for a handheld version of KenKen ($19.95), the latest puzzle craze that takes Sudoko to new levels. They’re also coming out with a low-cost personal video player, iPix ($70), and Rutherford the Message Bear, cum nightlight/cuddly toy. Parents can call an 800 number and leave a story or message for the bear to read aloud with their children. Rutherford will sell for $40.

Another favorite, created by a N.J. mom, is Goosiecards. For $28 you get to go online and design 10 laminated, sturdy stock flash cards with photos. Whether you’re teaching your kids the alphabet or algebra, these cards make a great keepsake. Think of them as personalized flashcards on steroids.

The Consumer Electronics Association (CEA)® and Living in Digital Times Inc., founded by industry veteran Robin Raskin, today announced a star-studded lineup of exhibitors and conference speakers to appear at Kids@Play: Building a Smarter Tomorrow.

The worlds of play and technology are converging as high-tech toys gain momentum,” said Karen Chupka, senior vice president of events and conferences, CEA. “The 2009 international CES is the global destination to witness the merger of creative digital play with consumer technology.”

The Kids@Play Conference, scheduled for day two of the 2009 CES, Friday, January 9, brings together educators, toy manufacturers, consumer electronics companies, policymakers, service industries, and media to discuss how technology is changing the way kids and their families play, learn, and connect.

Participating speakers include: Gary Knell, CEO of Sesame Workshop; Lee Rainie, Director, Pew Internet & American Life Project; Cheryl Petty Garnette, U.S. Department of Education; Todd Haiken, National Parent Teacher Association (PTA); Michelle Slatalla columnist, The New York Times; Andrea Smith, ABC News; Chuck Scothon, Mattel; Rod Humble, Electronic Arts; YPulse founder Anastasia Goodstein; Warren Buckleitner, Children’s Technology Review; and Parry Aftab, WiredSafety. (A full list of panelists and sessions is available at kidsatplaysummit.com.)

Press announcements include the results of a new study on mobile devices and young children conducted by Sesame Street Workshop, a research update on youth and the Internet, new products for early learners, virtual worlds, hardware devices, and Internet safety solutions. Dozens of new products! Press conference will be held on January 8th, 2PM in the Venetian.

Show exhibitors include: CyberPatrol, Digital Blue, Elf Island, Electronic Arts, Hope Lab, Huru Humi (Senario), I Hear Safe, Internet Safety.com, Jasman, KidThing, KidZui, Knowledge Adventure Mattel, PBS Kids Play, The Princeton Review, Norton from Symantec, Jazware, Tutor.com, and others.

“After watching the CE and toy industries grow up side by side, I believe that CES is the intersect where we will create a new generation of products and services that are innovative, inspiring, and safe,” says Robin Raskin, founder of Kids@Play Summit.

Sponsorship, exhibition, and registration information is available at www.kidsatplaysummit.com.