She wears a shirtdress decorated with zeros and ones over a pair of tight, shiny black pants. She’s got a Bluetooth headset in her ear, those smart-girl looking glasses, and a pretty pink laptop.
She’s Computer Engineer Barbie and she sprang to life via the popular vote of consumers all over the world. They voted on what Barbie’s [...]

A lady walks into a bar–only this time the punch line is that it’s a Genius Bar. As a long-time PC user, my relationship to Apple is complicated. Love ‘em because they’re beautiful, admire the way they work. Hate ‘em because they’re closed systems, the complete antithesis of everything that the information age should be. [...]

Now that all PCs cost about the same and run about the same at any given price point, they’ve become commodities. All except the Mac, that is. The Mac is like the mythical siren, designed to lure us with gorgeous work from bevel to the box, and expecting a premium to be paid for its good [...]